VIRTUE by Life of Riley

Virtue is the art of living to elicit the best in our selves & inspire the best in others……

Introducing Virtue

A fragrance that moves beyond boundaries

Virtue is a unisex fragrance created to feel both grounded and otherworldly — elegant yet expressive, soft yet powerful. It’s a scent for those who don’t fit neatly into boxes, who move with quiet confidence and embrace contrast with ease.

Blending 35 thoughtfully chosen notes, Virtue weaves together luminous florals, warm woods and sensual resins. The result is a fragrance that feels refined, mysterious and deeply personal, evolving beautifully on the skin throughout the day.

Inspired by the depth of Hypnotic Poison, Persian Oud, Mojave Ghost, Egyptian Amber and Patchouli, Virtue balances richness with restraint, creating a scent that feels timeless rather than trend-driven.

The scent journey

Opening
Virtue opens with a soft yet radiant glow. Bright bergamot and grapefruit are warmed by orange, plum and apricot, while coconut, ambrette, jasmine and saffron add a creamy, slightly spiced elegance. It’s inviting, intriguing and beautifully balanced.

Heart
As the fragrance unfolds, a layered floral and woody heart emerges. Jasmine, gardenia, white rose, tuberose and magnolia intertwine with vetiver, sandalwood, patchouli and amber woods. Hints of lavender, cyclamen and lily of the valley add softness, creating a heart that feels sensual, grounded and quietly captivating.

Base
The dry down is deep, warm and refined. Oud, amber, musk and almond blend with vanilla, cedar, fir resin, balsam copaiba and sandalwood, leaving a smooth, lingering trail that feels both powerful and serene.

Why Virtue

• Inclusive & expressive — designed for all, without labels or limits
• Elegant complexity — rich florals and woods that evolve uniquely on the skin
• Lasting yet effortless — a presence that lingers without overpowering

Virtue is more than a fragrance — it’s a reflection of who you are when you move through the world with intention, balance and grace.

Wear it as your signature. Let it speak softly, and be remembered. ✨